Cundall provided a pro-bono service to Grosvenor to calculate the Social Return on Investment (SROI) of a community placemaking project in Hong Kong – the first Neighbourhood Kitchen in Shek Tong Tsui.
Focusing on low-income families who live in sub-divided flats (occupying an average of approx. 75sqft per person) around Shek Tong Tsui, the purpose of the Neighbourhood Kitchen is to improve the living standards of these families, as many live in single rooms and often lack their own kitchens. By providing a kitchen space with professional food storage facilities and all the equipment needed for cooking, the low-income families can bond over meals with their family members and friends. The Kitchen is also supported by charity partners, local restaurants and businesses, where fresh ingredients are provided to the Kitchen every day.
Cundall applied the Principles of Social Value throughout the exercise and conducted the analysis using The Impact Map as per the requirements of Social Value International. The project involved engaging with external stakeholders to determine the material changes relevant to the Kitchen, and quantifying changes into monetary values.
Through close interaction with key stakeholders in the project, such as interviews and questionnaires, Cundall was able to understand the changes and impacts on various stakeholders after their participation in the project. We observed the changes for different stakeholder groups including improved members’ mental and physical health, improved self-confidence of participants children, and enhanced connectivity within the local community.
From the above outcomes, Cundall identified appropriate financial proxies and indicators to quantify and monetise the outcomes. Based on the information received from the funders, operators and members Cundall estimated SROI to be HKD 3.50 for every HKD 1 of investment.
The following were listed (in order) as the most impactful changes to the Kitchen members’ lives since joining the Kitchen:
- 75% of members interviewed reported improvement in friendships and sense of security;
- 72% of members interviewed reported improvement in children’s social skills;
- 58% of members interviewed reported improvement in family relationships;
- 58% of members interviewed reported that they feel healthier; and
- 50% of members interviewed reported an improved feeling of self-worth, self-esteem and mental health.
To learn more about the Kitchen please watch the following videos: